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Economies
of an Online Business A good Internet idea can be a great Internet business if you have the right revenue model. This seminar details the basics of making money on the net from the jargon to the underlying business drivers. Should you join the legion of Google? How much is a display advertisement worth? How important is scale? Can I sell my data? Our speaker is Jim Bernard, the General Manager of MarketWatch.com. MarketWatch is an Internet-only business news site that today boasts over 8M monthly visitors (and a significant revenue stream!). MarketWatch is a member of the Wall Street Journal Digital Network, the online division of Dow Jones. Jim has been with MarketWatch since he graduated from CSOM in 2000.
4:00 PM: Networking 4:30 PM: Speaker begins 5:30 PM: Q&A
Date: Tuesday, April
7th, 2008 Time: 4:00 PM to 6:00 PM Location: Carlson Private Dining Room (Lower level behind cafeteria) RSVP: If you are able to attend, please
RSVP to HCE@umn.edu
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